IKEA Is Releasing Its First Official Apparel and Accessories Line in Japan

Jul 24, 2020

From modern kitchen systems to comforting pieces that ensure a good night's sleep, IKEA offers plenty of products to outfit your home. Now—for the first time ever—the Swedish-retailer will be selling pieces for your wardrobe. That's right, IKEA is set to release its first line of clothes and accessories.

A collab between IKEA Sweden and IKEA Japan, the Efterträda Collection will be launching exclusively at the newly opened IKEA store in Harajuku, Japan. Named for the word "successor" in Swedish, the line adapts IKEA's principles for decor to the apparel world. "Our first ever merchandising collection takes cues from our approach to home-furnishing, with simple, everyday takes on clothes and accessories," the company says in a news release.

The collection includes a white t-shirt and hoodie with the IKEA logo on the back and a black-and-white barcode on the front. "The barcode motif gives a nod to our best-selling product, the Billy Bookcase," says the release. Along with the t-shirt and hoodie, the collection will also comprise a tote bag, an umbrella, two bath towels, two water bottles, and more.

The digital lookbook, which has yet to be released in full, features young Tokyoites in their actual homes. Inspired by and made for the people in Tokyo, the collection will be available from July 31 to August 6 at IKEA Harajuku.

We have a feeling the pieces are going to fly off the (sleek, affordable) shelves.

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